"Zinovy Royzen, a TRIZ-master certified by Altshuller and the founder of Seattle, Washington-based TRIZ Consulting, explains it this way: "TRIZ not only helps solve problems and helps companies save money, it's a way of analytical thinking that magnifies the creative power of people."

"Zinovy Royzen's TRIZ workshop solution developed for the 767 Tanker (air-to-air refueling) aircraft project.  As a result of that TRIZ solution, the program was successfully launched with a customer who preferred the TRIZ solution over the competitions solution for the same system, thereby ordering aircraft from Boeing."